The Arbory Brand Identity
Visual Identity, Branding, Real Estate Development
Overview
The Arbory is an upcoming residential development by Generation Development located in the City Park West neighborhood of Denver, Colorado. The building and units feature unique, outdoor amenities in a location that has all of the conveniences of being in the city — without the hustle and hassle.
The design direction was inspired by an already-developed messaging platform focused on the building’s modern architecture, the unique natural elements to the property, and the close, neighborly connections that come with choosing to live in a community on the “outside” of central Denver.
Primary logo (horizontal)
Secondary logo (vertical)
Brand color palette
Pages from the brand guidelines.
More Work
